A colourful design helps Youth Festival look into the future

Twenty10 is a long standing community organisation working across NSW with young people, communities and families of diverse genders and sexualities. Services include accommodation support for those experiencing homelessness; drug and alcohol assistance; counseling; social support groups; drop-in; art projects; research; community education and training.

Anastacia Raft from RAFT Communications responded to their volunteer ad on goodcompany. She involved her team at RAFT and together they created a winning logo and poster for the Festival that added a lot of colour and a lot of impact. They provided three different creative concepts in response to the brief and after consulting with a young target market and staff members, one concept was chosen for further development. “The result is outstanding” David says, from Twenty10.

The design was bold and colourful and really stood out in the Mardi Gras guide. After years of hiding in the back pages, it was a great way for Twenty10 to make themselves known as a great, innovative organisation. “The Mardi Gras Youth Festival has an identifiable look - and a really interesting and innovative one at that. We would not have been able to prepare such a quality image ourselves and it means that the Youth Festival brand has a great future ahead of it” says David. Young people loved the design and in the second year of using the design, Twenty10 were able to take it to the next level and incorporate it into a much bigger publicity push.

“The experience with RAFT, through goodcompany not only gave us great value, but gave us good practice at working with professional creatives so that we can be a lot more savvy on future projects” David Moutou, Development Manager, Twenty10.