“The team gets to be a lot more creative on these sorts of projects for the corporate sector… We get to try out all the cool stuff the corporates won’t let us!”.

So says goodcompany member David Gorman, Director of Digital Dogma, a St Kilda based studio providing strategic marketing advice and graphic design.

First finding out about goodcompany through contacts at Sacred Heart Mission (with whom they share a building), Digital Dogma has since completed a number of wishes. Not least being strategic pro bono design providers to goodcompany ourselves!

Most recently the studio has completed a wish for the Mental Illness Fellowship of Australia.

To date this has proved the biggest and most successful community group project it has been involved in. And one of the biggest ever goodcompany wishes!

Working to a tight budget, David says “a national campaign to demystify mental illness was researched, conceived, produced and finally launched late last year.”

This involved the development of a strategic branding & communications plan, production of animated television advertisements, radio advertisements, celebrity endorsement thanks to the voiceover services of Eric Bana, and negotiation of media placement and booking.

In addition to some fresh thinking on how to tackle problems, David also describes gaining a more traditional sense of value.

“The main thing is that we really believed in it and we really enjoyed it… a sense of community comes out of it.”

As first reported in the magazine Australian Philanthropy Issue 57, ‘Two goodcompany Success Stories’ which explored how working for community groups proves rewarding for professionals in unexpected ways.