AFL beyondblue Cup - Hawthorn Vs Sydney - MCG - Saturday 26th July 2014

Beyond Blue

AFL beyondblue Cup - Hawthorn Vs Sydney - MCG - Saturday 26th July 2014

beyondblue has one of it’s most popular and recognisable events on the 2014 Calendar coming up later next month, the AFL beyondblue Cup between Hawthorn & Sydney Football Clubs at the MCG on Saturday 26th July 2014, and we are looking for Corporate Volunteers to again help on the night.

beyondblue has teamed up with the Hawthorn Football Club to raise awareness of depression, anxiety, encourage help seeking and reduce the associated stigma within the AFL community. Since 2006 Hawthorn has played for the beyondblue Cup against the Geelong Football Club until 2012, with the cup now rotated amongst all clubs and played against the Sydney Football Club in 2014.

Through our association with this event we will running a number of activities & promotions prior to and during the game to further promote our message and awareness to this key audience. Our main promotion is our very exciting AFL beyondblue Cup Shout Fundraising promotion where we are encouraging people to ‘Shout’ beyondblue.

Basically people can shout beyondblue a pie or drink, but instead of actually buying a pie, they can donate $5 to beyondblue. As well as on the night encouraging those attending to donate to beyondblue, we are very excited to be working with Channel 7 who will be heavily supporting the Shout promotion and also our Man Therapy campaign during their coverage of the game.

You may have already seen our Man Therapy and Dr Brian Ironwood ads on during this seasons AFL games and some real life story pieces with AFL personalities talking about their experiences with mental health.

The other main activity on the night will be the big “March To The G” from Federation Square to the MCG prior to the game, where fans are encouraged to march as one to the game in support of mental health and raise awareness in the community.

Other activities on the night will include handing out beyondblue wristbands & Shout fundraising fliers to the massive 60,000+ crowd expected to attend the game, Hawks & Swans players attending our beyondblue stand on the night for fans to have photos with and get autographs from, two special beyondblue tables at the Presidents Dinner, as well as video’s & promotion on the Big Screen and PA through the night.

This year we are looking to again have a big impact and presence ever with over 100 volunteers. Volunteers on the night will be helping beyondblue with the March To The G from Federation Square to the MCG, handing our beyondblue wristbands and Shout Fundraising Flier and tin rattling on the night.

All volunteers for the evening will receive a ticket to watch the big game after they have finished their duties just prior to the first bounce and be able to claim up to $30 in reimbursements for food, drinks and transport for the night if required.

Event Details :

AFL beyondblue Cup

Hawthorn Vs Sydney

Saturday 26th July 2014

4:30pm – 7:45pm


Yarra Park, Jolimont, VIC, 3002

If you have any staff, friends or family that would like to help out, please let me know as we would love to have them involved. We have filled all our places and tickets in previous years, so make sure you get in quick to avoid disappointment.